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ADV_Japanese contemporary house
Campagna ADV Japanese Contemporary House

Advertising campaign

Promotional advertising campaign for the year 2015 on the disclosure on social media of the Japanese Contemporary House volume.

Advertising campaign shared on major and popular social networks in order to promote the volume on the occasion of the Christmas holidays.

We wanted to play with the red stamp, symbol of Japan and also taken up on the cover of the book, in an ironic and captivating way, with an oversized hand that collects it and offers it to the public.

The red color predominates over the rest which is kept clean and simple with the use of a white background delimited at the top and bottom by a fragmented line, also in red.

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